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January 11, 2022 webinar -- join us!

Researching and Evaluating Market Opportunities: A Two-Dimensional Approach Webinar

Date: January 11, 2022

Day/Time: 2:00-2:45 p.m. ET

Please join Heybrook West in a presentation of the findings from the August 2021 white paper A Two-Dimensional Approach to Evaluating Commercial Real Estate Markets, commissioned by NAIOP.

In our presentation, we will discuss an alternative approach to the traditional one-dimensional tier and ranking systems (primary/secondary markets, etc). Though they can be helpful in prioritizing markets, they also have limitations. We propose a different model: using two-dimensional analysis allows for simultaneously evaluating multiple factors, such as size and risk. We will speak in more depth about how upgrading to a grid-type analysis can help investors and developers identify their target markets faster and more reliably, aligning their strategy and risk tolerance to the markets that will offer the greatest opportunity.

The NAIOP Advantage Series is an exclusive member benefit, delivering expert insights into the latest research to help you make informed business decisions. Webinars are free for NAIOP members and $49 USD for nonmembers. Register here!

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