Our professionals have decades of experience working in research, data, policy, planning, finance, and customer behavior across multiple industries. The Heybrook team has also participated in some of the most complex transportation projects and real estate deals in North America, including Penn Station and Atlantic Yards in New York, the Port Lands in Toronto, Union Station in Chicago, and Metro Center/Downtown Connector in Los Angeles.
Our team is passionate about solving nuanced problems and assisting our clients in finding the best way forward.
Meet The Team
Megan Weiner
Managing and Founding Partner
Megan Weiner is Managing Partner of Heybrook West. Prior to co-founding Heybrook, Mrs. Weiner spent over ten years in highly quantitative, strategic, and analytical roles in both the service and retail industries. Most recently, she managed the digital Mobile Order and Pay (MO&P) platform at Starbucks Coffee Company in Seattle, Washington, while also piloting new ordering programs. This role focused on the intersection of customer behavior, retail store operations, and technology. Before moving to MO&P, Mrs. Weiner led a team at Starbucks that created extensive new analytics capabilities to inform business decisions made by US product owners. Mrs. Weiner also spent four years in higher education administration at New York University, working closely with top executives to create the school’s long-term financial and strategic plan. Prior to joining NYU, Mrs. Weiner worked in Finance at Goldman Sachs in New York City. She holds an M.B.A. from NYU’s Stern School of Business and an Economics B.A. from NYU’s College of Arts and Sciences. Mrs. Weiner is also an accomplished classical singer and life-long walker and public transit commuter.
Maria Sicola
Founding Partner
Maria Sicola is a founding partner for both Heybrook West and for Integrity Data Solutions. Prior to forming Integrity Data Solutions, Ms. Sicola worked in commercial real estate at Cushman & Wakefield, both in New York and San Francisco, serving as Head of Americas Research and belonging to the research councils of ULI, BOMA and ICSC. Ms. Sicola’s work has focused on research organization design, real estate market analysis and forecasting, and site selection, and she has published several white papers on related topics. She has collaborated with prestigious research institutions such as George Washington University and is a frequent speaker at industry conferences. Her clients include NAI Global, Xceligent, NAIOP and Portland State University. She is also a member of CREW Network’s 2021 Industry Research Committee, focusing on gender diversity and equity in Commercial Real Estate. Ms. Sicola earned an M.B.A. from Manhattan College, a Master’s Degree in Information Science from Rutgers University, completed post-graduate studies in statistics and experimental design at Purdue University, and earned a B.A. from Seton Hall University. She has also volunteered for the YWCA San Francisco and Marin as well as Horizons Foundation, an LGBTQ non-profit organization.